TWO DISCIPLINES. ONE CLEAR DIRECTION.

Together as senior consultants in two different disciplines, we have been guiding and activating strategies for strong brands for decades. Our combined experience brings clarity and alignment to every part of your organization, from the inside out.

Sue Oland, Good People

MEET SUE

BUSINESS LEADER

Sue is the Principal of Good People Business Consulting. As a former executive with over 20 years experience, she has a known expertise in business strategy, operational process and the overall customer experience. Ultimately, Sue empowers people, activates strategy, and brings the focus and resilience needed to see transformation through to payoff.
Ashley Delaney, Loyal Brand Co.

MEET ASHLEY

BRAND LEADER

Ashley is the Principal of Loyal Brand Co. Having spent 18 years creating and nurturing brands in various industries, she helps organizations align business goals with meaningful brand experience. With people at the heart of it all, Ashley uses strategy to manage reputation, create connections, and attract the loyalty you deserve. 

FROM OUR PARTNERS

  • "I knew that Sue and Ashley would take the time, effort, and care to help understand all the aspects of how we think about our business to ensure we had a Brand Playbook that would strike to the core of who we are."

    Rayleen Hill, Owner, RHAD Architects

  • “Sue and Ashley strike a perfect balance. They have a deep understanding of business objectives and how to connect ideas to the big picture. A good idea is great, but a good idea that is strategically aligned to your business is everything.”

    Sylvia Beirnes, Founder + Producer, By Coastal

  • "The process was not about applying brand to our business, but instead heightening awareness and elevating the brand that we have been building over the years. "

    Scale-Up Founder

  • "This strategy feels both genuine and achievable, the process has been so helpful for our team."

    Client Team Member

  • "The session was really high-energy, engaging, and fun!."

    Workshop Attendee

  • "We’ve been through several strategic planning processes over the years, but working with Sue and Ashley has by far been the best experience we’ve had. The process itself was thorough, deeply collaborative, and grounded in a clear methodology. What stood out most was how comfortable yet constructively challenging the experience was—it pushed us to dig into the core of our work, clarify our direction, and define actionable steps forward."

    Tanya Priske, Centre for Women in Business